How to Schedule Facebook Page and Instagram Post with Free and No Trial

Schedule Facebook Page and Instagram post with Free and No Trial
Facebook and Instagram (designed by Rawpixel.comFreepik.com)

Are you interested in growing your social media, Facebook Page and Instagram page effectively? You did not need to invest a lot of your time to manage your post. Automation is the best solution to do it. We will get complex procedures if we automate Instagram posts (users can only upload via smart mobile). The simplest one to (semi) automate your Facebook Page and Instagram post is by scheduling it.

By scheduling your posts, you can increase your productivity. You save your time in managing posts. For example, in a day, you aim to create three posts for each Facebook and Instagram. To estimate, you will need at least three minutes (on average, outside building the content) to create a post. We assume a post on Facebook and Instagram has the same content. So, the total time you need is about 27 minutes in a day. By scheduling your posts, you will need about an hour to create posts for a one-week posting. To illustrate, I will create posts for one week, three posts each day, both for Facebook and Instagram account. I need to make 63 posts, and I can do it for less than an hour, with the same condition as the previous calculation (the Instagram post has the same content as Facebook). You can save about 2.5 hours in a week and can use it for other activities.

You can also get more audience because, in social media marketing, consistency is the key. You may be able to invest 27 minutes/day to create posts, but I am really sure you can not do it consistently, except you hire someone to do it. To be consistent in creating Facebook and Instagram accounts, it is not a big deal to schedule your post. For example, I set to post my content at 8 a.m., 1 p.m., and 8 p.m. every day.

Why Facebook Business Suite?

In the last quarter of 2020, Facebook launched a new interface to help users manage Facebook and Instagram simultaneously, such as managing postings, managing and receiving messages, and notifications in one place.

In this story, we will learn how to schedule Facebook and Instagram posts, but why should Facebook Business Suite? There are at least three reasons. First, you can use it without any bucks charged. If you find any tools to schedule Facebook and Instagram posts, you will get some tools that charge you at least $15 for a month. Second, you are not getting Facebook Business Suite in the trial version. It is free and no trial. Third, the features you can use are pretty similar to the paid ones. You can get insight into both of your Facebook and Instagram pages, as shown in Figure 1.

Facebook business suite to schedule your Facebook Page and Instagram post with free and no trial
Figure 1. Facebook Business Suite features.

Schedule posts with Business Suite

As shown in Figure 1, the first thing you need to do is create a Facebook Page. In this case, I will use my Page named Speak Your Heart Out. After creating a Page, visit your Page and click the “Go to Business Suite” button, as shown in Figure 2.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 2. Visit your page and click the “Go to Business Suite” button.

You will be redirected to the Facebook Business Suite page, as shown in Figure 3. In the left panel, there are several features you can explore by yourself. I try to focus on scheduling posts. You can click the blue button, Create Post.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 3. Facebook Business Suite homepage.

After clicking it, you will be shown a small window to create a new post, as shown in Figure 4.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 4. New post window in Facebook Business Suite.

You will notice that the Instagram feed button is deactivated. Maybe you will get the same condition. It is because I have not connected my Facebook Page with my Instagram account. To connect it, you need to go back to your Page homepage. On the left panel, click Settings, as shown in Figure 5.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 5. Connect Instagram and Facebook Page.

Next, click Instagram options on the left panel, as shown in Figure 6. Click the “Connect Account” button. You will be shown a window to sign in to your Instagram account. Just fill in the username and password for your Instagram account.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 6. Connect Instagram and Facebook Page.

After connecting your Instagram and Facebook Page account, the Page setting will change, as shown in Figure 7.

Connecting Facebook Page and Instagram account to schedule postings with Facebook Business Suite
Figure 7. Connected Instagram account.

Next, go back to your Facebook Business Page, and click Create Post, as shown in Figure 8. If you see it carefully, you will get the difference between Figure 8 and Figure 4. In Figure 8, there are two activated account, my Facebook Page and Instagram account.

Connecting Facebook Page and Instagram account to schedule postings with Facebook Business Suite
Figure 8. Creating a post for Facebook Page and Instagram.

The next step is to write the text for your post, add media (Photo or Video), activate Call to Action, enter a location, and add feelings/activity. This tutorial will post a photo (Figure 9) and give it a simple caption.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 9. An example photo for Facebook Page and Instagram post.

One thing you need to pay attention to is the Instagram post and Facebook is different. The optimal size for Facebook is 940 x 788 pixels and for the Instagram post is square, 1080 x 1080 pixels. I suggest you create photos or videos in a square one, follow the Instagram size. If you follow the Facebook size, you will get a bad post for your Instagram.

After writing the caption and uploading the photo, you can click a drop-down, besides the “Publish” button. Choose “Schedule Post” and set the time as you want. Here, I will set it to 27 January 2020, 7.30 p.m., as shown in Figure 10. The minimum time you can set is 20 minutes, and the maximum is 75 days from when you create it.

Then, click the “Schedule” button.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 10. The procedure to schedule Facebook Page and Instagram posts with Facebook Business Suite.

The last is to click the “Schedule Post” button, as shown in Figure 11.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 11. The last step to schedule Facebook Page and Instagram post with Facebook Business Suite.

After that, you will be redirected to the Scheduled post list, as shown in Figure 12. The posts will be automatically posted at the scheduled time.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 12. The list of scheduled posts for my Facebook Page and Instagram account.

After the time is pass as scheduled, the list will be updated, as shown in Figure 13. It indicates that they have been posted on your connected Facebook Page and Instagram account.

The procedure to schedule your Facebook Page and Instagram post with Facebook Business Suite
Figure 13. The updated list of scheduled posts.

You can check it in your Facebook Page and Instagram timelines, as shown in Figure 14 and 15, respectively.

The scheduled post for Facebook Page and Instagram
Figure 14. The scheduled post on Facebook Page.
The scheduled post for Facebook Page and Instagram
Figure 15. The scheduled post on Instagram.

Conclusion

I hope this tutorial can efficiently optimize your social media growth, especially your Facebook Page and Instagram account. You can explore many more features in Facebook Business Suite, such as managing Facebook Ads, Facebook messenger and Instagram direct messages, and analyzing the insight both for Facebook and Instagram posts in one place.

That’s all. Thank you and have a nice day :)

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Python Programmer || Data Scientist || Bayesian Astronomer

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Rizky Maulana Nurhidayat

Rizky Maulana Nurhidayat

Python Programmer || Data Scientist || Bayesian Astronomer